Tara Bella Flowers began its journey in the heart of Hailey, Idaho, 22 years ago, the brainchild of Tara Hoff Matteson. With a lifelong passion for flowers ignited in her Southern roots, Tara brought a touch of Alabama charm to the Wood River Valley. Her traditional floral designs, infused with a warm, welcoming spirit, have become synonymous with the beauty and elegance of the region. A beloved member of the community for the past four decades, Tara’s love for the mountains and the people who call it home is evident in every arrangement she creates.